Canadian Internet Fact Guide 2009 & Canada 3.0
Posted on | February 4, 2010 | No Comments
Ipsos Reid recently released its numbers calculating Canadian internet behaviours and attitudes for 2009.
Highlights include:
- Increased internet access across the county;
- Social media/networking continues to grow with 56% of Canadians having some sort of profile in an online network; and
- Over 3/4 of teenagers (12-17) are online with 93% having more than one social media/networking profile.
As business – and, increasingly, personal life – is conducted online, this kind of information is useful to determine where service gaps exist and what trends are worth following.
That internet access is increasing is good news as there are still areas – mainly rural or remote – that must rely on dial-up connection or have no connection at all. Social media, as well, is big. REALLY big … and is increasingly hard to ignore. With a sharp rise in teen use, it also shows how ahead of the curve youth are compared to the rest of the population when it comes to online use and social networking.
Information about online security, banking, travel and other topics is also covered in the report.
Source: Ipsos Reid, The Canadian Interactive Reid Report, 2009 Fact Guide
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For those interested in furthering Canada’s digital economy, Canada 3.0 – an open, online community and once-a-year forum dedicated to discussing digital media in Canada – has been created. Click on above link to go directly to their website or visit here for a brief summary.
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