THE RURBAN FRINGE

10 Tips To Promote Your Small Business Through Community Involvement

Promoting a small business is tough. 
With owners often too busy handling the day-to-day business demands, many have neither the time nor the resources to plan for and follow-through on marketing activities.  Yet one thing I’ve noticed – in both long-standing successful businesses and strong start-ups – is a direct level of community involvement of the business/business owner. 
This marketing approach [...]

2010 Canadian Blog Awards: Round 1 Voting

Round 1 voting is now live for the 2010 Canadian Blog Awards! 
The ‘Fringe has been nominated in the ‘Professional’ category.  There are two voting rounds … the first round moves the top blogs through, the second round determines the best overall blogs in each category.  Take a moment to visit some of the other great Canadian blogs out [...]

Social Media for Small Communities: Municipal World, April 2010

Hooray!  After what seemed like a looooong waiting period, I’m excited to announce my article - ‘Social Media for Small Communities’ – is now in print in Canada’s national municipal magazine, Municipal World, for April 2010. 
An excerpt …
“Municipal government is, by its very nature, all about community.  About conversations.  And people are going to talk about [...]

8 Tips to Update Your Website

With warmer weather on its way, it’s time to think about spring cleaning … including your online presence.  Just like your home, your organizational or community website also needs periodic ‘cleaning up’ to ensure it looks fresh, remains up-to-date, and stays relevant.

Freshen Up Your Colours – If you have a branded colour palette, are you using it?  [...]

From Meatball Sundae to Municipal Marketing

I had the fantastic opportunity to hear Seth Godin - marketing guru – speak live via video-conference at a Travel Alberta speakers’ event in Calgary yesterday.
His presentation linked a number of his most popular concepts … from focusing on the creative thinking necessary for a business to create a ‘purple cow’ to what today’s marketers need [...]

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