Do ‘Buy Local’ Campaigns Work?
Posted on | September 3, 2009 | 1 Comment
If you're new, you may want to subscribe to my RSS feed. Thanks for visiting!
To try and slow the flow of dollars leaving a community, many local organizations or municipalities initiate a ‘Buy Local’ campaign with the intent to either raise awareness of the impact of lost local retail sales or make citizens feel guilty for shopping out-of-town.
But do these campaigns actually work?
Research suggests that they do. I know I prefer to shop and dine locally … and I know I’m not alone.
Residents leave their communities to shop when local options are limited by price, quality, or selection.
When these options are addressed, residents will stay and spend their dollars in their community.
Community leaders need to identify local gaps and take a long-range approach to growing and diversifying their retail base by increasing price, quality, or selection options.
Need some help to get started? Click here for further information and resources.
Related Posts:
Comments
One Response to “Do ‘Buy Local’ Campaigns Work?”
Leave a Reply
About
Community development, growth and communication in the rural-urban fringe landscape.
Subscribe to our feed
Search
Recommended Reads
Connect With Me
Support
Join Me
December 29th, 2009 @ 6:22 am
[...] by Jan Mowbray, Mike Cluett and Jennifer Brooks at the Rurban Fringe (here and here), I have spent a few weeks shopping almost exclusively in Milton. I even bought clothes and shoes [...]