From Meatball Sundae to Municipal Marketing
Posted on | January 15, 2010 | No Comments
I had the fantastic opportunity to hear Seth Godin - marketing guru – speak live via video-conference at a Travel Alberta speakers’ event in Calgary yesterday.
His presentation linked a number of his most popular concepts … from focusing on the creative thinking necessary for a business to create a ‘purple cow’ to what today’s marketers need to keep in mind in order to avoid creating a ‘meatball sundae’.
He talked about how ideas spread, why the stories businesses tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible … or remarkable.
The same could be said of municipalities.
Marketing is essential for your community’s survival and growth.
Municipal marketing and communications is your voice to the world … but it’s not about shouting the loudest, it’s about saying the right things at the right time. It’s presenting a consistent, credible, visible, and trustworthy image. It’s encouraging your residents to tell your community’s stories in ways that are interesting and meaningful to them.
Many ’new media’ tools are making this easier than ever for small to mid-sized communities to market on a shoestring budget. Which is great … as the old ’spend, spend, spend’ and ‘one size fits all’ marketing mentality is dying.
So … how are you marketing your community? Are you promising safe living? Cool little neighbourhoods? The best darn event this side of the 49th parallel?
Make your community worth remarking.
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Tags: municipal marketing > remarkable > rural > rurban > Seth Godin
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Community development, growth and communication in the rural-urban fringe landscape.
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