Save Money by Using Facebook as Your Organizational Site
Posted on | September 8, 2009 | 2 Comments
Does your rural or rurban organization - not-for-profit, social, municipal, civic, or otherwise - have a web presence? You should.
Not only do most people today seek out information, opinions, and advice online, it’s also never been easier to carve out a small piece of the web to serve as your organizational landing point.
In today’s knowledge & digital economy, organizations need to be online to:
- share updated information to stakeholders anytime, anyplace … without requiring additional investments of time from staff (i.e. by answering phones, dealing with mail, etc.);
- solicit online contributions, advice, or subscriptions; and
- develop an interactive relationship with visitors and existing members.
Dawn Wonder, Fast Wonder consulting services, has made it even easier for organizations to get started on Facebook with her basic introduction on how to use this site to engage with audiences. Step-by-step instructions on how to set up a page can be found here.
And best of all, Facebook is free.
If a website is beyond your budget, or if you want to test the social media waters, then perhaps a Facebook page would work for you.
The Royal Tyrrell Museum has one … two, in fact … targeted to different audiences. Larger organizations such as Lance Armstrong’s LiveStrong and the US-based Support Our Troops have pages, as do smaller or regional entities such as Food Bank of the Rockies and The Land Conservancy of British Columbia.
Keep in mind, however, that Facebook is simply one channel to engage your supporters online … and that maintaining an active presence is a must.
Just because you build it, doesn’t mean that they will come.
But by creating a presence and committing to online engagement and regular interactions, your organization can promote its cause … for a minimal investment.
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September 8th, 2009 @ 11:39 am
Funny I blogged about the very same thing a number of times. It’s time for municipalities to enter the 21st century.
September 9th, 2009 @ 7:35 am
@Zeeshan – You bet, although a sticking point is the resources (read: staff time) it takes to do this well …