Saying No Isn’t Nonsense
Posted on | August 30, 2010 | No Comments
Much of the conventional wisdom about how to succeed at community-building seems to center around saying yes. You’ll hear that you’re supposed to market your cause constantly in as many different ways as possible, network with everyone you find, and engage as many people as possible in order to spread your message. The assumption is that you should say yes to every opportunity.
But in my experience, pursuing all opportunities isn’t the proven path to success … saying no can increase your odds of achievement. Think of it like this, saying yes to everything is like opening too many windows on your computer; eventually, you run out of resources and crash.
Saying yes to every suggestion, action, request or invitation allows other people’s agendas to drive your mission.
Consider saying no to …
People and organizations who ask for your time but do nothing for you. Serving as a volunteer in order to give back to your community is a worthwhile activity in itself. But volunteering excessively, without so much as acknowledgement from the group’s members or within newsletters, for instance, does nothing to help promote or advance your cause. Where appropriate, a little give-and-take can help your mission take-off.
Ads, promotional schemes, etc. that doesn’t fit your budget. The moment you start promoting your cause, you become a prime target for people selling print and online space, directory listings, search engine optimization, trade show exhibits … the list goes on and on. Their offers may be appealing but consider this – if these promotional avenues were as good as the offers say, would they really need to have an army of commissioned salespeople pushing them on you? Before enrolling in any paid promotional scheme, compare its total cost to the value of any sales/donations/etc. you could conservatively expect to gain as a result. Say no to any offer that may cost you more than it brings in.
Networking with people who have no connection to your niche. Your networking time is precious. Say no to attending events that aren’t a good fit for your cause, or to meeting with people whose niche has no relation to yours. Just because someone invites you to a meeting or coffee doesn’t mean you have to go … plus, you should be spending some time making your own invitations to folks who will be much more likely to offer support or resources.
Don’t be afraid to just say no … saying no puts you in charge, instead.
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Community development, growth and communication in the rural-urban fringe landscape.
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