THE RURBAN FRINGE

Leverage Local Tourism Efforts With ‘Locals Know’ Campaign – Winter Edition

Earlier this year, I wrote about how smaller communities could leverage their local tourism efforts through the Canadian Tourism Commission’s (CTC) national ‘Locals Know’ campaign.
In a nutshell, ‘Locals Know’ – localsknow.ca – is a national, integrated marketing campaign comprised of print, online, display, and social media aspects aimed to support the Canadian tourism industry.
Now, the campaign is [...]

Leverage Local Tourism Efforts With ‘Locals Know’ Campaign

With folks watching their pocketbooks and staying closer to home this vacation season, many businesses reliant on tourism are feeling the pinch. 
Yet the tourism industry contributes to many local, regional, and provincial economies, and a summer campaign by the Canadian Tourism Commission (CTC) encourages Canadians to explore their own country … spending their dollars in Canadian communities along the [...]