THE RURBAN FRINGE

Planning a Small Town Seasonal Event

Christmas is coming … with many communities gearing up to host their seasonal events.  What are your goals?   How can you make the most of sponsorships?  Can you afford to market on a shoestring budget?
In small towns, events are as much about entertainment as they are about social interaction.  They are a means of generating pride [...]

Are You Marketing Your Local History?

It’s summer, tourist season, and when you’re not showing family and friends around your region, you just might be out exploring it yourself.
People love local history.   And while the means of attracting visitors to places may have changed, the main attraction typically has not … it’s the stories, characters and history that create and help shape a particular place.
Local [...]

10 Tips To Promote Your Small Business Through Community Involvement

Promoting a small business is tough. 
With owners often too busy handling the day-to-day business demands, many have neither the time nor the resources to plan for and follow-through on marketing activities.  Yet one thing I’ve noticed – in both long-standing successful businesses and strong start-ups – is a direct level of community involvement of the business/business owner. 
This marketing approach [...]

Product Branding and Ag Career Focus Program

I’ve been catching up at FarmOn.com these last few days … with a post about why branding your beef (or any other ag product) is important to the consumer. 
You can find more information about such product branding at Government of Alberta, Agriculture and Rural Development’s website.
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Agriculture & Agri-Food Canada offers a Career Focus Program aimed at recent graduates [...]