THE RURBAN FRINGE

Leverage Local Tourism Efforts With ‘Locals Know’ Campaign – Winter Edition

Earlier this year, I wrote about how smaller communities could leverage their local tourism efforts through the Canadian Tourism Commission’s (CTC) national ‘Locals Know’ campaign.
In a nutshell, ‘Locals Know’ – localsknow.ca – is a national, integrated marketing campaign comprised of print, online, display, and social media aspects aimed to support the Canadian tourism industry.
Now, the campaign is [...]

Leverage Local Tourism Efforts With ‘Locals Know’ Campaign

With folks watching their pocketbooks and staying closer to home this vacation season, many businesses reliant on tourism are feeling the pinch. 
Yet the tourism industry contributes to many local, regional, and provincial economies, and a summer campaign by the Canadian Tourism Commission (CTC) encourages Canadians to explore their own country … spending their dollars in Canadian communities along the [...]

Connecting With Social Networks: 3 Ways Rurban Municipalities Can Use Social Media to Their Advantage

Have you been tagged?  Are you sending tweets?  Do you vlog?
If you know what these terms mean, then you’re one of the millions of people using social networking sites for information sharing and connection.
 As social media sites become essential avenues for information, a growing number of municipalities are using them to connect with their citizens.
The opportunities social [...]

Have You Talked to a Farmer Today?

There’s a growing movement of using social media as a strategy for connecting those intimately involved in agriculture and rural development. 
For instance, FarmOn.com is …
” … an online web service that connects producers to the information, resources and planning they need for innovative and sustainable practices for the … farm business.  FarmOn.com also connects consumers directly to producer [...]

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